Flexibility in business, to present what you have in more than way, gives you more opportunities to appeal to different groups.
Commerce Cloud creates the freedom to respond to different markets. Simply choose how many sites you need and get full control of them all from a single admin area. With the agility to move products or pages between sites you have the potent tools to secure yourself a great competitive advantage.
Have more than one site to open up diverse models for business growth. Be consistent or contrast your style to engage different demographic clients. Keep sites niche for higher relevance of keywords. The combined effect of great architecture and agile presentation gives the competitive advantage that stands out from the crowd.